iora.ai
iora.ai
Intelligence for brands, business and people.

A single AI platform that captures, analyzes, and delivers every insight across your entire category, automatically in one place.

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What happens when you look at an entire category across owned, earned, and paid at once?

Most intelligence looks at one pillar at a time. Reviews, or social, or ads. iora captures all three at once. What brands say about themselves. What consumers say unprompted. What brands pay to say. Then triangulates across the full category.

Owned
Brand voice
What every brand in the category chooses to say about itself, on channels they fully control.
Channels include
Brand social Brand web Email & CRM Retail pages
Earned
Consumer & press voice
What customers, reviewers, and the press say about the category, in their own words, unprompted.
Channels include
Customer reviews Press & media Organic social Forums
Paid
Advertised voice
What every brand pays to say, plus how much they spend saying it, across every format advertisers can buy.
Channels include
Display Video Search Social ads
A live example fromCategory A
28,308
Records analyzed
24
Brands tracked
6
Data sources
3
Media pillars

A record is a single source item analyzed: a review, an article, an ad, or a social post. Brands tracked counts every distinct entity in the dashboard.

What iora surfaced in Category A

Consumers are shouting.
Brands are barely whispering.

Category A is defined by a recent wave of innovation. A new product form factor every major brand has launched in the last several years. Across the three pillars, here is how that innovation is actually being talked about.

Earned
Loud signal
3,084/11,597
customer reviews raise a core reliability concern (~27%)
Across 5 product-experience categories spanning 20 brands, reviews consistently flag product breakdowns, performance shortfalls, and quality issues as pervasive concerns undermining long-term reliability. Sentiment on the reliability theme runs 90–100% negative in every category slice.
Owned
Nearly silent
32/3,799
brand social posts engage with it (~1%)
Brand owned channels touch the concern in roughly 1% of posts. The dominant message across every brand's owned social is lifestyle integration and aspirational use cases, not the reliability failures customers report.
Paid
Nearly silent
34/11,606
advertising creatives engage with it (<1%)
Brand paid channels touch the concern in less than 1% of creatives. The dominant message across every major brand's ad spend is product features, aspirational benefits, and discount-led promotions, not the reliability concerns customers raise.
Customers raise it ~27% of the time.  Brands engage with it in under 1%.  The gap is the insight.
Note on Category A.  Every figure above is real platform output, generated from a live client project. The category name, brand names, and the specific feature being discussed have been anonymized for client confidentiality. Scale, structure, and the pattern itself are unmodified.
How we stay honest

Built-in verification to prevent AI hallucinations.

Every insight is treated as a claim that must be proven. Our pipeline combines automated validation with structured evidence checks, ensuring all outputs are grounded in real source data, fully traceable, and verified.

Step 1
Create Batches
Splitting data by batches to stay within AI accuracy thresholds.
Non-AI
Step 2
Generate Insights
AI generates 3 to 7 insights per batch with source-specific rules.
AI
Step 3
Extract Quotes
AI extracts 5 to 12 verbatim quotes per insight from the source data.
AI
Step 4
Verify Quotes
String matching confirms every quote exists in the actual data.
Non-AI
Step 5
Validate Relevance
AI scores each quote's relevance to its insight: direct, partial, or none.
AI
Step 6
Amalgamate Insights
Merging near-duplicate insights across batches.
AI
Step 7
Build Boolean Queries
Keyword extraction from verified quotes, then search the full dataset.
Non-AI
Step 8
Verify & Quantify
AI verifies every matched record individually to calculate coverage.
AI
See it yourself

Take a look at the live platform.

Walk through the category we just showed you (live data, full brand detail) and try the drill-down for yourself. Request access and we'll be in touch.

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