I'm starting my own agency and on a mission to transform the agency world, with products that replace services!
I lead Intelligence & AI at TBWA\Chiat\Day New York, where I bring together strategy, data, and research to decode complex challenges. Over the years, I've applied this approach to iconic brands including Apple, Hilton, Kroger, HP, and Goldman Sachs—using AI-powered analysis and behavioral insight to surface signals that drive growth and sharpen creative decision-making.
With a background spanning strategy, analytics, and engineering—and degrees from Harvard and Boston University—I build bespoke tools that cut through noise and deliver clarity. I have over a decade of experience in the industry, focused on turning fragmented data into structured intelligence that informs brand, media, and business strategy.
My work is reshaping how agencies use AI—not as a bolt-on, but as a core layer embedded into every stage of intelligence, from sensing to strategy.
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